Stay : Creative

It’s a nice word, “creative”, it sounds good. Cool – modern- well, it makes a good impression.
But when it comes to business, it’s more complicated to deal with.

Altair is a company designed to stay close to its audience.
So we’ll have to evolve along with the audience.

It’s not the imagination that worries me.
I’m old enough to know that when you have it, it never stops.

It’s the heaviness of a business.
It’s the habit of redoing what worked before.
That is the flaw that kills most businesses.
It’s the fear of risk, of novelty. It’s the premises that are no longer suitable.
The people who work – who should change their skills.

And above all, knowing how to recognize mistakes.
I wonder if that’s not the most important thing.
Misplaced pride, from a personal point of view, is a bit silly.

In a company, we hide the dust under the carpet, we make excuses, we talk about the ‘people’ who became stupid, the others who stole our best plans, the weather that kept people from coming – in short, we make ourselves believe reassuring nonsense.

What we need is a corporate structure that has planned for change from the outset.
Planned to add a great new idea.
Planned to remove all initiatives that didn’t work.
Planned to bury in the garden everything that hasn’t worked for two or three years.

In fact, a company designed dynamically, with a view to growth and transformation.

Perhaps if we put this legislation in place from the start, and we remind ourselves of it every year, we will manage to stay with the original objective: to be with our public.

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