by dint of confinements and re-confinements, I got into the habit of not leaving my house.
By dint of technology, I find it almost better at home than outside.
By dint of generalized hysteria, I don’t really want to be with other people anymore – you know? : the crowd.
Here we are, well advanced, aren’t we ?
Can I, me Altair, dismiss this with a wave of the hand?
Can I say to myself: no problem, people will come back to the theaters?
I can, if my audience is old and used to going live to see his movies and shows. La la la
But if I’m looking for a younger audience, I can’t just brush it off at all.
Let’s look at it together, if you don’t mind.
What are the objections that have become serious to the presence of real spectators in theaters, for cinema as for live performances?
- Price is the first objection – especially since it is so easy to download videos and live performances.
Should I launch a campaign to make spectators feel guilty? In France, it is a specialty of all those who have money, to make others feel guilty.
I find it both stupid and counterproductive.
It is true that the prices of the tickets are far too high for what is sold – all the more so as the spectator in general does not know if he has spent his money to have a great moment of pleasure – or to have an ignoble moment of boredom.
- Quality is therefore the second objection: average quality, mediocre quality = spectators’ flight.
- The general and completely crazy constraints of the pandemic that lasts and lasts and lasts do not help at all these two points: it increases the price to pay – in money and in various ‘passes’.
In total, there are very few shows for which spectators will agree to: pay a lot of money and have all the sanitary papers in order.
Too bad, isn’t it?
This inevitably leads to basing everything on the maximum exploitation of the huge licenses that have already proven themselves.
The problem with this is that all mines are depleted and these licenses have a limited life span, like everything else.
As for the rest, it goes into the garbage.
This is the negative part of the subject.
It is… substantial.
So the question is: is it possible to return the love of real-life outings to spectators?
Since I’m asking the question, I guess you think my answer will be: yes.
Yes, of course, it is possible.
So… I’m sorry.
At best, I would refrain from answering for now. But : why do “at best” ?
For the moment, for me too, it’s too expensive, it’s too low quality and on top of that we have to show 7 white paws to be allowed in.
Then, for my part, no, I will not return.
No, not for the moment
So is just about everyone else who is going through the same thing I am – and I’m afraid we were the mass of people who went to the movies and sometimes the show.
What does that mean?
That in order to get viewers back, we’ll have to do a lot more than just lower prices and give them the freedom to do as they please.
This is the minimum – but it is not enough – since we have all learned to live these experiences through our screens.
It’s all very distressing for everyone else – who will see their audience lose its hair month by month – and the seats get thinner.
This is the best possible prospect for Altair – which should in no way offer seats and shows and then go into voodoo magic – at least – all to get 2 spectators per magic spell.
Because we’re at exactly the point in history where show managers have to ask the right questions and find the right answers to survive and then grow.
So ask real questions about prices and the economic means that have appeared in the last 20 years.
Is it still wise to ask for such astronomical prices when there are other ways to make the entertainment world live, relying essentially on virtual developments? (which exponentially increases the number of potential customers)
With a price that allows people to come “for nothing” and with their families, the return to theaters will be much less complicated.
Is it always wise to offer in real what you can get in virtual (and even by being a bad content hacker… gna gna gna)? The answer is no, it’s even quite stupid.
It is therefore imperative to offer real content that cannot be experienced virtually – and don’t come and sing the bland soup of: this is a magical moment.
When I pay too much for a ticket, it’s strange, but I become totally insensitive to the magic.
That’s why interacting live with the show is not an idle idea but a necessity that will become more and more imperative.
This is why the creation of specific virtual reality contents that do not really allow to be “experienced” at home because of the strangeness of these contents will also become a necessity.
I’m thinking in particular of virtual reality contents thought for groups, which will be present together on site.
This is why the real/virtual mix that can be obtained by working with the video game field will also become a necessity.
The ultimate opportunity that comes to serve Altair is the tedious implementation of Meta – or Horizon.
More and more, this model is seen as the will to enslave users and place them in isolation, while controlling everything in their lives – this is, for my small business, very good news, which will allow Altair to present these different technologies in a different light.
Why? Because Altair is using these technologies to serve the live shows – and the virtual part will always be a “better than nothing” and, I hope, a way to get – to win – live seats.
In short, the virtual used as a bait for the real – and not as a replacement to live a sub-category reality.
By the way, it is always very, very interesting to read the economic press – it helps to prove the almost obvious.
Do you know what percentage of people under 40 years old are on Facebook? 27%.
All the others: are older. In 2012, 94% of teenagers had a Facebook account, while surveys suggest that only 27% do now – sad, isn’t it? No !!!!
It’s over, Facebook : a place for young people.
Gone too, the dream of Meta, because it is offered by people who have managed to lose their audience. I say that, I say nothing.
Go look at the Saxo Bank forecasts for the year 2022 – you’ll see, it’s edifying. Here is the link: 2022 Saxo Bank forecast
- Rethink the business model for shows, so that we can offer the seat, both real and virtual, at a very affordable price.
- Focusing the use of technology on creating unique experiences in real life
- take the opportunity to scuttle the sad gentlemen who pretend to make us dream with their cheap & prefabricated dreams.
If the entertainment world manages to offer me that, then I, the normal spectator of the 2020s, will come back to enjoy myself in real theaters.
If not, no.
Tomorrow, I think I will have time to start with you a new phase of my great meditation on: how to avoid wear and tear?
After all, Facebook has been a great fashionable place for youth.
Both are losing that audience.
To imagine that this is just a fad is to delude ourself.
Illusions are good, but they don’t lead very far in the end in the realm of reality, do they?