Is weariness inevitable?


This subject has been close to my heart for years – that doesn’t mean that my thinking about it is clear and perfect though.

However, I’m not going to tell you that it’s a trivial point: the basis of Altair is there, when I was looking for ways to combat the inevitable lassitude, first of my students, then of the spectators and … I must confess, of myself.

So here I am tonight, inviting you to chat with me about this subject.

What’s terribly convenient about this site is that I do both the questions and the answers – it sounds democratic when it’s not.

Too bad!

So I’ve been meditating for the last few days on all these proposals that have set the world on fire – and that have started to sink, quietly but surely.
Yesterday I was quoting the example of Facebook; which has lost 3/4 of the registrations of the youth – whereas at the beginning it was The trendy youth site.

What happened?
Is fatigue alone enough to explain this phenomenon?

At the beginning, this site was thought to allow those who were far away to remain in an almost close relationship.
This is the only job that keeps the public under 40 years old, who use messenger to communicate.

Then, the system started to naturally go off the rails. Communicating with your neighbors, your physically close family, your colleagues and the people you see every day, it doesn’t have the same scope – or the same stakes.
And here is the site becoming an infinite source of minor conflicts, because it induces the fact that, no, nobody likes all the publications of his “circle”.
Add to this the entry in force of institutional, political messages, stuff and stuff and stuff, and here is this network perceived as a place of both complete boredom and false moral injunctions that are completely unbearable.

But the basics – easy communication – have remained.
So it’s not boredom or weariness that’s killing Facebook, but its extension.

Here is a first lesson for me – for us if you are with me: stay in the specific field that has been chosen – for Altair, the field of entertainment and play.

to go beyond this inevitably leads to derailment in one way or another.

In the field of gaming, I can now turn to the example of Minecraft – a phenomenon if ever there was one.
However, despite its evolution, this game is losing speed and is reaching less and less the rising public, the young ones.

Why? Probably because it’s all about cubes – the simplicity of the game has made it a huge success.
It was then made more complex, and more complex, and more complex.
It still has a large audience.
But younger people don’t want to play it – probably because it has become a generation marker. That’s not boredom – that’s another factor…

Second lesson: avoid technological branding that leads to generational branding.

But then, where is the boredom in these stories?

I feel like boredom is the easy answer to explain how some successes start to wither.

If I move away from examples and into the perfect world of concepts, I have: play/performance/sociability.

These three concepts are known from all human eternity – so they are in no way destructible by boredom.

What will be destroyed by boredom is what brings little satisfaction, what we understand too quickly, what we digest too easily, what we do too often, which is always the same – and even with different envelopes, different appearances .

What will be destroyed by annoyance is what brings much more annoyance than pleasure – this is the case of some of the social networks that have become sources of harm to our mental health.

What will be destroyed by generation is what will be too anchored in a temporality: everything that refers to a technology in short. Once this one is outdated, too bad, it will become an ‘old thing’.

Do you agree with me ?

So if I want to build a new way of thinking about the show, for our century and not the century before, I have to take these three elements into account.

  • generational boredom will be inevitable if Altair relies too much on technologies > they will evolve in a necessary way.
    It will be a matter of evolving with it, keeping only the concept of Altair: to use technologies to increase the possibilities offered by the shows to the audience.

This means putting the shows at the top of the agenda.
In the background: the technologies.

  • The irritation and disgust of the spectators will be inevitable if Altair Twin and the AA App allow themselves to drift away from their unique objective: to promote the shows given by Altair.
    • Therefore, under no circumstances should these two virtual parts of Altair rely on the creation of false social links – no likes, dislikes, do you like me, do you not like me?
    • It seems important to me to establish the principle of user anonymity – and to impose this.
    • Everyone will be able to make his avatar/pseudo known to his relatives – or not – and I think that it will be a question of avoiding the effects of group / packs which are created with the “friends / relations / subscribers”.

This means offering an entertainment application and not a communication one. It sounds silly, but it will be fundamental not to drift.

  • As for boredom, the real boredom, the one that puts you to sleep – that makes you run away – that makes you daydream – This one can only be avoided with shows that have enough intensity not to be summarized in four words and a single feeling.

It is therefore a choice of programming – and only that – that will allow us to avoid this boredom.

All this to get to what?

To not forget the pitfalls on the road.
It is not the shows ‘in general’ – but the choice of shows.
It’s not the technology – it’s the fact that it’s a major dominant when it should be a minor dominant.
It’s not the virtual applications – it’s watching them drift, run away and die.

Altair will avoid creating boredom only by avoiding these pitfalls.
They are hard to avoid.
But they are impossible to avoid if you don’t know what they are.

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Featured Image : by Jessica Rae Gordon

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