Giving a name to a theatre gives it a personality.
We chose Altair for all the meanings of this word: for all its amazing meanings, various, brilliant and especially because this word achieves this link between world of the game and real world.
It is because Altair is one of the brightest stars that can be seen. Dubai deserves its very own star as bright as Altair.
It is because Altair is the most important star in the Aquila constellation.
It reaches out and touches the Cygnus and Lyra constellations offering strength, grace and music.
In France, the Aquila constellation is called “Aigle”, meaning “Eagle”, bird associated to this image.
It is because the word itself which is of Arabian origin and shows once again what everyone knows, that the Arabian civilisation has grown and bloomed due to its valuable astronomical sciences and its famous star navigation envied by all.
It is because in Arabic the word refers to a flying eagle with its wings spread wide.
It is equally, for the younger generations, linked to the cult video game character of Altair who is the principal character of the popular game Assassin’s Creed (®Ubisoft).
Three resonances for one single word harmonise together: that of the many perspectives of unconfined architecture; that of the star to the flying eagle and finally the jewel among Dubai’s treasures.
With its name, ALTAIR will show from the start, its unique bond with the realities of the 21st century and places itself as a leading figure in this new world in which reality and virtual must be joined together, the greatness of the past and the splendours of the future as one.
ALTAIR - Concepts 