Intelak – Dubai
Business I had talked about it with a bit of … tiredness last week – since Altair was invited to participate in the first moment of Intelak – which is…
Category: Business
The AA App
First Draft / Communication So today, a subject I’ve been avoiding since the beginning, almost: the subject of social networks.The famous social networks.The Fort Knox of the communication-stressed advertisers. Before…
Gamers in the UAE
When you’re talking about serious matters, about finances – you might as well find out.The topic of the day is the market segment that the gamers represent – in the…
Terra Incognita
COMMUNICATION Terra Incognita : it’s beautiful, it makes you dream.Well… it makes you dream from afar. I want to use it as a new communication concept. It’s exactly the kind…
The Major Objections
It’s been almost a week since I killed Altair.It’s too much. A little longer, and we’d all find ourselves purring over a bowl of milk. I’ve just received a list…
Target Audience
If I was dishonest, I probably wouldn’t be talking about this. For a normal theatre, it is not a subject. As Altair‘s ambition is to appeal to young people, this…
Hidden Costs
This article seems particularly topical to us: it seems that all States that have wanted to forget these famous hidden costs are paying blood money for it. As far as…
Latest News
This week we were invited to a new version of a ‘summit’ – and we are very proud of it. Thus, we were able to take part – by videoconference…
