I can say what I want about a live show. I can say that the subject is ‘enormous’. The artists incredible. The lights unbelievable. The use of video, 3D, etc is so new & amazing.
As everybody say that, it doesn’t work.
When I ask my audience to come & see the rehearsals
When I say that’s it’s free. Of course, it’s free
A part of the audience will come
Then my audience will say that the show will be amazing
That artists are so human, so kind
That the talks with them were so intense
How moving it is to hear that they will play especially for them
And when it’s the audience that says the show is going to be great
Then the public comes and fills the theatre.
Okay, I lost money: rehearsals are free.
I lose more in posters
When we saw the rehearsals … we will see the representation
To see what has changed
To see this artist who impressed us…
In the end: I make money by creating a stronger link between artists and the public.
And I bet my cat that for the next passage of these artists, the public will come & buy the seats.